Assessing the Need

When a major NCAA corporate partner needed to score with two March Madness commercials, Thought Equity Motion provided the winning assist with the licensing and clearance solution that allowed them to get their spots on the air. Working off the basic theme that collegiate athletes inspire us with their spirit and perseverance, Thought Equity Motion utilized our exclusive access to the NCAA library to research clips which could bring this concept to life in the form of on-field, on-court and on-ice action.

Thought Equity... In Motion

The Thought Equity Motion Research team provided dozens of inspirational moments, and the final selects eventually encompassed six clips and eighteen athletes. Then the Rights & Clearances team set to work identifying, locating and clearing all the players featured in the final footage.

Over the course of four weeks, the players were found all across America, beginning in Thought Equity Motion's own hometown Denver and continuing on in Miami, Dallas, Portland, Chapel Hill, Trenton, Seattle, San Francisco and even in Belarus, deep in the middle of Eastern Europe. Permission from seventeen players was eventually secured on behalf of our client.

Scoring the Winning Goal

Although seventeen of the eighteen athletes were cleared, one athlete could not be located. Simply no current contact information could be uncovered despite the best efforts of the Rights and Clearance team members. Based on the information known about the athlete and the extensive efforts made to locate him, Thought Equity Motion carefully assessed the clip and provided Footage Assurance for the shot, allowing our client to proceed with the campaign.

Thought Equity Motion's licensing, clearance and indemnification services enabled our client to capitalize on their NCAA sponsorship by locating the six shots which perfectly expressed their message and clearing the athletes that personified their theme.